Branded the Best!

Freiberg, Kevin; Freiberg, Jackie
January 2010
Leadership Excellence Essentials;Jan2010, Vol. 27 Issue 1, p5
The article discusses the branded culture in a company. A company, which is considered to be the best place where the best people can do their best work, has a branded culture that can affect the bottom line and provide competitive advantage. According to the article, employees who perform because of will, not skill, will make a difference even amid uncertainty.


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