Winning in 2010

Roberts, Kevin
March 2010
Leadership Excellence Essentials;Mar2010, Vol. 27 Issue 3, p11
The article lists five ways forward for leadership; among them, lead through inspiration, differentiate through the unreasonable power of creativity, and enter the new mass market. The author encourages leaders to be bigger than a brand by becoming a Lovemark, which is the shift from being an irreplaceable, great brand into an irresistible, bigger than a brand. He also encourages leaders to turn into true blue, that is a movement to make sustainability irresistible.


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