TITLE

Inspire Customers

AUTHOR(S)
Champy, James
PUB. DATE
March 2010
SOURCE
Leadership Excellence Essentials;Mar2010, Vol. 27 Issue 3, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses convenience and economy as the author observes that growing companies have company-wide ambitions for steady growth, make decisions driven by customer needs and behavior governed by culture. The author defines the rules of engagement by illustrating the experience of Zipcar, a leader in car-sharing business, which include going beyond convenience, economy should not mean no choice and knowing what convenience means to your customers. The author also mentions pushing the product proposition and identifying potential customers.
ACCESSION #
48636288

 

Related Articles

  • VIEWPOINT. Gibbins-Klein, Mindy // Training Journal;Apr2010, p11 

    In this article the author reflects on the potential of people to become thought leaders inside and outside their organizations in Great Britain. She says that the growth of the choice of method, delivery and the number of training providers implies that clients have more options and should get...

  • Cancellation of the paper: MANAGING CUSTOMERS AS INVESTMENTS. Rai, Usha Kiran // Serbian Journal of Management;2013, Vol. 8 Issue 1, p131 

    A letter to the editor is presented about the article "Managing Customers As Investments" by Usha Kiran Rai in a 2007 issue of the journal, as well as a response by the editor-in-chief regarding the decision to cancel the paper.

  • Customer Service From Hell. Brandt, John R. // Industry Week/IW;May2008, Vol. 257 Issue 5, p88 

    The author reflects on the effort of the customer service representatives (CSR) who responded the time when his luggages were lost in India. He suggests that CSR should know how to deal with angry and disappointed people. He mentions a certain supervisor of the CSR who expresses her concern but...

  • THE 'YOU FIRST' APPROACH:GETTING OTHERS TO CARE ABOUT YOUR MESSAGE. Kuzmeski, Maribeth // Retirement Advisor;Sep2014, Vol. 15 Issue 9, p26 

    The article discusses developing warmth and connection to make prospective customers care to listen to a seller's message thus contributing to higher sales and better leadership. It offers three tactics to cultivating customer relationship which are giving an authentic smile for a positive first...

  • Development and Validation of an Organisational Justice Measurement Instrument for a South African Context. Ledimo, Ophillia // Proceedings of the European Conference on Research Methods for B;2015, p232 

    Measuring organisational justice in a South African context is an area that is underdeveloped. Justice is a multidimensional and there is no comprehensive definition;hence an integrative and well-developed measure can advance its measurement and analysis. This study investigates the development...

  • Service and Satisfaction. Wood, Larry // TechDecisions;Apr2008, Vol. 10 Issue 4, p32 

    The article offers tips on how to drive good customer relations. Companies must have an internal environment committed to the customer, such as a true service culture demonstrated by the statements, actions and behaviors of organization's leaders. The availability to give service to customers...

  • Customer must experience the service difference. Rastogi, Prakash // Paintindia;Nov2009, Vol. 59 Issue 11, p121 

    The author offers tips on how the paint and coatings industry can improve customer service. He notes that a good customer service can be achieved through a well-defined customer service strategy, a customer-oriented organization and customer-based processes and systems. He advises companies to...

  • Stellar Service. Lucas, Robert W. // Sales & Service Excellence Essentials;Jun2011, Vol. 11 Issue 6, p16 

    This article explains the importance of knowledge as a tool for positive customer encounters. It discusses the need of a business to be aware of the values, beliefs, social mores, expectations, needs and preferences of customers in order to retain them. It suggests a higher level of training and...

  • CULTURE CHANGE From the Outside In. Ulrich, Dave // Workforce Management;9/8/2008, Vol. 87 Issue 14, p48 

    The article focuses on the importance of changing workplace culture and its impact on employees in the U.S. These changes extend its pattern, off-site meetings, communications forums, tweaks in compensation systems and public announcement, that could help employees behave consistently. Moreover,...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics