Inspire Customers

Champy, James
March 2010
Leadership Excellence Essentials;Mar2010, Vol. 27 Issue 3, p4
The article discusses convenience and economy as the author observes that growing companies have company-wide ambitions for steady growth, make decisions driven by customer needs and behavior governed by culture. The author defines the rules of engagement by illustrating the experience of Zipcar, a leader in car-sharing business, which include going beyond convenience, economy should not mean no choice and knowing what convenience means to your customers. The author also mentions pushing the product proposition and identifying potential customers.


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