Graham, Matt
March 2010
Best's Review;Mar2010, Vol. 110 Issue 11, p70
Trade Publication
The article focuses on the ability of web-based technology to served as an advanced direct-marketing tools to boost sales and bottom-line results for various insurance companies in the U.S. It notes that web-based technology gives agencies new ways to develop and leverage direct marketing campaign. On the event, insurers could use multiple channels to increase their marketing effectiveness.


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