March 2010
Best's Review;Mar2010, Vol. 110 Issue 11, p16
Trade Publication
The article reports on the sponsorship right secured by New York Life Insurance Co. for the 2010 Big East Men's and Women's Basketball Championship to be held at the Madison Square Garden and XL Center in New York City.


Related Articles

  • Mohit Bhandari: Ambassador For Basketball in India. SPRINGER, RICHARD // India -- West;7/26/2013, Vol. 38 Issue 36, pB1 

    The article focuses on the professional career of Mohit Bhandari, ambassador for basketball in India, and presents his views on the evelopment of sports in the country. It informs that Bhandari has played for several basketball teams of India including the Rajasthan Sub-Juniors, the Tata...

  • Higher authority prevails in battle over sponsorship. Koranteng, Juliana // Advertising Age International;Jul97, pI6 

    Focuses on the decision of Court of Arbitration for Sports in Switzerland that the International Rowing Federation (FISA) should control sponsorship rights to national team's clothing and equipment. Impact of the decision on sponsorship of other sports; Possibility of reconsideration of the...

  • Sponsorship.  // Advertising Age's Euromarketing;8/6/96, Vol. 9 Issue 47, p6 

    Reports on sports sponsorship in Europe. Sponsorship offer worth $15 million over three years by Carlsberg and Tele Denmark to Danish Tour de France champion Bjarne Riis; Watch company FreeStyle's sponsorship of the 1996 Junior Lacanau Pro Junior surf competition; Increase in French sponsorship...

  • New French tarmac team.  // Bicycling;Sep/Oct95, Vol. 36 Issue 9, p20 

    Reports that La Francais des Jeux, the French National Lottery, has agreed to sponsor a cycling team.

  • Sports grows. Weinman, Keith // Colorado Business Magazine;May97, Vol. 24 Issue 5, p77 

    Reports the growing sports sponsorships in the United States according to the national sports marketing consultant Dean Bonham. Monetary increase from 1979 to 1997; Facts, trends and issues on sports sponsorship; Other information.

  • Getting the most out of your most valuable `sponsored' player. Sherry, Greg // Public Relations Tactics;Jun97, Vol. 4 Issue 6, p15 

    Gives advice on how to get the most out of a sponsored athlete. Outline of rules in the contract; Plan for prioritizing time; Search for opportunities to reach national media.

  • Going sponsorship route with road access.  // Advertising Age;8/14/1995, Vol. 66 Issue 32, p25 

    Presents a selection of events and properties seeking sponsors. Includes Paris-Dakar Rally on December 1995 to January 1996; `An Act of Right & Justice' exhibit; Sponsorship opportunities of automobile and motorbike races sanctioned by the American Motorcyclist Association; Moline, Illinois...

  • Sponsorquest.  // Advertising Age;8/21/95, Vol. 66 Issue 33, p30 

    Informs about scheduled sports-events sponsorships in the US, as reported on August 21, 1995. US Space Camp Expo's search for sponsors for 1996 North American tour of fairs and festivals; Acceptance of sponsors by Senior Lifestyle Expo, Westmont, Illinois for its commercial and entertainment...

  • F1 in struggle to sell £70m worth of sponsorships. Kleinman, Mark // Marketing (00253650);4/3/2003, p4 

    Reports on Great Britain's Formula One sponsorship deal that has remained unsold in 2003. Statistical figures showing sports still can convince sponsors to invest during economic uncertainty.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics