TITLE

Assessment of decision-making regarding market entry/exit for technology innovation

AUTHOR(S)
Lin, Tyrone T.
PUB. DATE
April 2010
SOURCE
Quality & Quantity;Apr2010, Vol. 44 Issue 3, p447
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Based on the real options approach, this work intends to assess a firm’s strategy regarding the decision-making of either entering the market which requires technology innovation or leaving the market without technology innovation. Moreover, this work applies the discounted factor to discuss the intervals among different decision values and evaluate the relative timeframe with respect to the project values. Hence, this study intends to provide a mathematical model to assess the entry and exit thresholds in respect of the most optimum technology innovation for maximizing the firm value.
ACCESSION #
48624203

 

Related Articles

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics