Testing the impact of predefined and self-defined end anchors on the linearity of the category rating scale

Hofmans, Joeri; Theuns, Peter
April 2010
Quality & Quantity;Apr2010, Vol. 44 Issue 3, p397
Academic Journal
In this research the impact of two types of end anchors on the linearity of the category rating scale is studied. Two functional measurement experiments were carried out, each requiring a different kind of judgement, i.e., job satisfaction ratings and attractiveness ratings. One group of participants rated the stimuli using a category rating scale with fixed anchors, while another group was presented with a self-anchoring category rating scale. The results indicate that researchers can be confident in the ability of both category rating scales to provide linear data. This implies that the different end anchors do not impact on the linearity of the category rating scale.


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