TITLE

Charlotte Russe expands social networking, outlet presence

PUB. DATE
September 2009
SOURCE
Value Retail News;Sep2009, Vol. 27 Issue 7, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of value retail chain Charlotte Russe to expand its social networking presence and to launch a new outlet concept. Charlotte Russe formed an outlet team to develop its business plan for 2010. The chain operator has negotiated a reduction in annual rent for store leases and also signed 11 leases for A mall and outlet centers. It has added new features to its Web site and unveiled redesigned pages for social networking sites MySpacem Facebook, Twitter and YouTube as part of its social media strategy.
ACCESSION #
48610518

 

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