TITLE

TUI's policy is not before time

AUTHOR(S)
Huxley, Lucy
PUB. DATE
February 2010
SOURCE
Travel Weekly (UK);2/26/2010, Vol. 5, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on TUI Travel Group's trial to move its pricing strategy away from blanket discounting. TUI's Dermot Blastland has been inspired by how women in the world's oldest profession do just that, as executed so successfully by BUlie Piper's character in Secret Diary of a Call Girl. This is an example of the development of behavioral advertising which will allow companies to target each potential customer browsing their website with highly tailored ads.
ACCESSION #
48594233

 

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