TUI adopts a 'hooker's trick' to reduce holiday discounts

Huxley, Lucy
February 2010
Travel Weekly (UK);2/26/2010, Vol. 5, p4
Trade Publication
The article reports that TUI Travel Group has recently removed web discounts for two days to see how it affected customers' buying patterns. Dermot Blastland, managing director, for England and Ireland, said that the policy meant that the group might lose a small amount of volume, but the results showed that for half of TUI's clients, discounts weren't the driver to book, so there was actually no need to discount prices and thereby reduce profits.


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