TITLE

TUI adopts a 'hooker's trick' to reduce holiday discounts

AUTHOR(S)
Huxley, Lucy
PUB. DATE
February 2010
SOURCE
Travel Weekly (UK);2/26/2010, Vol. 5, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that TUI Travel Group has recently removed web discounts for two days to see how it affected customers' buying patterns. Dermot Blastland, managing director, for England and Ireland, said that the policy meant that the group might lose a small amount of volume, but the results showed that for half of TUI's clients, discounts weren't the driver to book, so there was actually no need to discount prices and thereby reduce profits.
ACCESSION #
48594228

 

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