Saw Dat

Hibberd, James
February 2010
Hollywood Reporter;2/9/2010, Vol. 413 Issue 16, p1
Trade Publication
The article reports that the Super Bowl XLIV is the most-watched television program in the U.S. It notes that Super Bowl has garnered 105.97 million viewers during the National Football League (NFL) game between the New Orleans Saints and the Indianapolis Colts. CBS News and Sports president Sean McManus appreciated the effort of the network in promoting the television show.


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