TITLE

MARKETING TO CONSUMERS: Attracting Your Ideal Client by Focusing on Topics of Interest

AUTHOR(S)
King, Rebeca
PUB. DATE
March 2010
SOURCE
Journal of Financial Planning;Mar2010, Vol. 23 Issue 3, Special section p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers information on the marketing strategy for financial planners, which is focusing the topics of interest to attract the ideal clients. It mentions that the personal finance topics in which the consumers are interested in are usually retirement planning, budgeting and money management, or investment planning. It states that consumers in the higher asset categories are interested in niche topics, including care for parent or aging family member, estate planning, and college planning.
ACCESSION #
48538140

 

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