TITLE

Eponymous Imprints--They're Not Just For Ego Boosting Anymore

PUB. DATE
June 2001
SOURCE
Book Publishing Report;06/18/2001, Vol. 26 Issue 25, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the use of imprints by publishers to attract the interest of book buyers. Identification of a quality book; Opportunity for the editor to change the nature of their work; Marketing strategy of the publishers.
ACCESSION #
4853373

 

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