Eponymous Imprints--They're Not Just For Ego Boosting Anymore

June 2001
Book Publishing Report;06/18/2001, Vol. 26 Issue 25, p1
Trade Publication
Reports on the use of imprints by publishers to attract the interest of book buyers. Identification of a quality book; Opportunity for the editor to change the nature of their work; Marketing strategy of the publishers.


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