TITLE

Making Voice Response Tools Echo Banks' Brands

AUTHOR(S)
Adams, John
PUB. DATE
March 2010
SOURCE
American Banker;3/12/2010, Vol. 175 Issue F310, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses a trend among financial and technology companies of developing interactive voice response systems that are more sophisticated and in line with their companies' brand and customer service posture.
ACCESSION #
48504754

 

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