TITLE

Scandinavian Airlines appoints TradeDoubler

AUTHOR(S)
Harwood, Jonathan
PUB. DATE
March 2009
SOURCE
Marketing Week;3/26/2009, Vol. 32 Issue 13, p55
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs that Scandinavian Airlines (SAS) has signed up TradeDoubler AB to develop its online marketing strategy and boost the Internet sales. Initially, a programme will be launched in Great Britain and Ireland, and will be rolled out across Spain, France and The Netherlands after that. According to the airline, it chose TradeDoubler on the strength of its expertise in the European affiliate market.
ACCESSION #
48487830

 

Related Articles

  • Asda in TradeDoubler link to boost Web sales.  // Precision Marketing;8/25/2006, Vol. 18 Issue 39, p3 

    The article reports on the improvement made by Asda Group Ltd. on its online strategy in Great Britain to drive sales and awareness of its services in the Web site. Asda aims to improve its sales in entertainment, floral, contact lens, and photography sections by broadening online advertising....

  • Electronics sector pushes record for online shopping.  // New Media Age;12/15/2005, p15 

    The article reports on a study by online marketing company Tradedoubler which found that online shopping is being fuelled by purchases in the consumer electronics and entertainment sectors in Great Britain as of December 2005. Sales in the consumer electronics and entertainment sectors exceeded...

  • Asda to extend brand across web via deal with TradeDoubler. Cooper, Will // New Media Age;8/17/2006, p6 

    The article reports that Asda has chosen TradeDoubler to handle its first affiliate marketing programme in a bid to extend brand awareness across the Web. Its aim is to push its non-food offer, such as photography, home entertainment and contact lenses. Grocers are ideal for affiliate marketing...

  • Firefly wins £500k digital brief.  // PRWeek (London);2/22/2008, p12 

    The article reports that Firefly agency has won a pan-European brief worth £500,000 from Swedish digital marketing TradeDoubler. It notes that the it has pitched with incumbents Say Communications and Bite and has been working already with The Search Works, TradeDoubler's search engine...

  • Widening your circle of friends. Harwood, Susie // New Media Age;6/3/2004, p30 

    The article focuses on the growth of affiliate marketing. Affiliate marketing , arguably the original pay-for-performance advertising model, has been somewhat overshadowed in the past year by the much hyped pay-per-click search model. Search has not only seen significant growth but the high...

  • TradeDoubler announces sales up for Q1.  // New Media Age;4/7/2005, p4 

    This article reports on the sales increase of TradeDoubler for the first quarter ended March 2005. The European e-commerce sector is gearing up for another year of exceptional growth after a strong first quarter, according to the latest monthly sales tracker from online affiliate marketing...

  • Hertz in bid to build European online presence.  // Precision Marketing;12/16/2005, Vol. 18 Issue 9, p6 

    'The article reports that Hertz Rent A Car will launch an online pan-European campaign to boost its Internet sales over the Christmas season and raise brand awareness. The campaign will use TradeDoubler's affiliate marketing program to advertise on Web sites across Europe and develop the...

  • Why AOL should beware of invading the affiliate's objectivity. Panay, Christian // Marketing Week;1/25/2007, Vol. 30 Issue 4, p38 

    The article reflects on the initial $900 million bid of America Online (AOL) Inc. to acquire TradeDoubler in Great Britain. The author explained that the bid was deemed undervalued by looking at the perceived strength of the company, concepts, and market. He added that AOL has recognized the...

  • Missed Opportunity Marketing.  // O&P Business News;8/1/2010, Vol. 19 Issue 9, p72 

    The article offers the author's insights on the benefits of using proactive and reactive marketing to promote awareness and obtain desired response from the customers. The author says that she buys things through the internet and benefits from it by getting notices on upcoming sales, limited...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics