No contingency for rainy days

February 2009
Marketing Week;2/12/2009, Vol. 32 Issue 7, p37
Trade Publication
The article presents the author's comments and suggestions for financial brands, in economic crisis. The author states that there is a huge educational job for both Government and finance brands to make pensions seem a more attractive and necessary investment for consumers. According to him, there is a great opportunity for brands to earn loyalty during these tough times by employing true customer relationship management.


Related Articles

  • Advanced Underwriting Concepts. Lynch, J. Timothy // Journal of Financial Service Professionals;Mar2001, Vol. 55 Issue 2, p16 

    The life of Jon M. Rogers as a life insurance agent and manager and the development of his business is discussed. The focus of training and production at the start of Rogers' career is based on traditional ways to market ordinary life insurance. The need to develop a way to establish a larger...

  • More Bankers Expressing A Distaste for CRM Concept. Malhotra, Priya // American Banker;9/26/2002, Vol. 167 Issue 185, p12 

    Reports on the dissatisfaction of financial services industry from the use of Customer Relationship Management (CRM). Views of the chief executive officer of BITS Inc. Catherine Allen on the use of CRM; Failure of CRM initiatives in improving customer service; Alternatives to improve...

  • Associates Finance Changes Name to CitiFinancial. José L.&Carmona // Caribbean Business;11/3/2005, Vol. 33 Issue 43, p7 

    The article discusses the name change of Associates Finance, a consumer-loan company, to CitiFinancial effective November 1, 2005 in Puerto Rico. According to President Jose Diaz, the move intends to mirror the company's membership in the Citigroup family of financial services companies. The...

  • Setting a Mission Possible. Martino, Dennis // On Wall Street;Feb2001, Vol. 11 Issue 2, p91 

    Discusses ways to build and maintain client relationships in the financial services industry. How to inform clients about corporate reorganizations; Significance of limiting the number of clients; Discussion on the art of contact management.

  • Room for improvement in treating customers fairly. McMillan, Paul // Money Marketing;5/17/2007, p20 

    The article reports on the findings of a financial services industry consultancy which states that the concept of treating-customers-fairly (TCF) is open for more improvements in Great Britain. It is stated that a high proportion of senior management are not assessing TCF policy. Phil Evans, a...

  • Calculator to put funds head to head.  // Money Management;5/19/2005, Vol. 19 Issue 17, p12 

    Reports on the commitment of the Australian Securities and Investments Commission (ASIC) to take a hands-on role to police the superannuation industry. Release of a calculator that will help consumers make better comparisons between funds; Features of the calculator; Comparison with an earlier...

  • Trust in UK pensions policy: a different approach? Ring, Patrick John // Policy & Politics;Jan2005, Vol. 33 Issue 1, p55 

    This article discusses the nature of trust and its importance for pensions policy. Trust in the financial services sector has suffered in the face of a 'pensions crisis'. Government's response focuses on 'empowering' consumers through education, information and pensions simplification, to create...

  • Groundhog Day. Lakey, Alan // Money Marketing;10/18/2007, p47 

    The author reflects on the issues regarding the arrival of simpler financial products in Great Britain. He reveals that the Retail Distribution Review's (RDR) key argument for the devolution into primary advice is that most lower-paid consumers are confused by the existing range of products,...

  • Traditional names are lost in the Scots mist. Stones, John // Money Marketing;1/23/2003, p20 

    Reports on a trend among financial services companies in Great Britain to remove or diminish their Scottish branding. Examples of life companies that have given up their Scottish brands; Connotations of Scottishness in the area of finance; Scottish Widows' intention to stick to the Scottish...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics