TITLE

No contingency for rainy days

PUB. DATE
February 2009
SOURCE
Marketing Week;2/12/2009, Vol. 32 Issue 7, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's comments and suggestions for financial brands, in economic crisis. The author states that there is a huge educational job for both Government and finance brands to make pensions seem a more attractive and necessary investment for consumers. According to him, there is a great opportunity for brands to earn loyalty during these tough times by employing true customer relationship management.
ACCESSION #
48487409

 

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