HD drives BSkyBs customer sign up

Alarcon, Camille
April 2009
Marketing Week;4/30/2009, Vol. 32 Issue 18, p21
Trade Publication
The article reports that British Sky Broadcasting Group PLC (BSkyB) has attracted 80,000 new customers while a cut in the cost of Sky HD helped it attracts 243,000 new customers. The satellite broadcaster's adjusted revenue was up 7%, while its adjusted operating profit rose 13% recently. The broadcaster, which is 39% owned by News Corp, says that it expects the market in 2009 to remain challenging.


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