London Evening Standard unveils new look

Clews, Mary-Louise
May 2009
Marketing Week;5/7/2009, Vol. 32 Issue 19, p47
Trade Publication
The article reports on the relaunch of the periodical "London Evening Standard" with a new look in London, England. It states that the periodical has distributed copies in the city in a bid to re-engage their potential readers backed by an advertising campaign called Promise. Editor Geordie Greig, stresses that their campaign was intended to gain back their customers and readers by showcasing new design with its specialist sections such trends, health and fashion.


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