TITLE

London Evening Standard unveils new look

AUTHOR(S)
Clews, Mary-Louise
PUB. DATE
May 2009
SOURCE
Marketing Week;5/7/2009, Vol. 32 Issue 19, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the relaunch of the periodical "London Evening Standard" with a new look in London, England. It states that the periodical has distributed copies in the city in a bid to re-engage their potential readers backed by an advertising campaign called Promise. Editor Geordie Greig, stresses that their campaign was intended to gain back their customers and readers by showcasing new design with its specialist sections such trends, health and fashion.
ACCESSION #
48463691

 

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