TITLE

Toyota builds an aftermarket powerhouse in only 5 years

AUTHOR(S)
Rechtin, Mark
PUB. DATE
July 2001
SOURCE
Automotive News;7/9/2001, Vol. 75 Issue 5938, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Toyota Motor Sales U.S.A. Inc.'s entry into the aftermarket accessories business with its Toyota Racing Development (TRD) operation. Operation of TRD from an industrial building in Tustin, California; Development of a supercharger for the Lexus IS 300 and a supercharger for the Tundra V-8 engine; Increased sales of sport parts; How TRD parts carry Toyota's factory warranty.
ACCESSION #
4845690

 

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