TITLE

Questions arise as Toyota chases after youth

AUTHOR(S)
Rechtin, Mark
PUB. DATE
July 2001
SOURCE
Automotive News;7/9/2001, Vol. 75 Issue 5938, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the efforts of Toyota to attract young buyers in the United States. How Toyota can lure a new generation of customers while maintaining the loyalty of the old generation; Determination of whether the youth brand gets exclusive products from the mainstream Toyota line; Youth section of dealerships; Marketing strategies considered by Jim Press, chief operating officer of Toyota Motor Sales U.S.A.
ACCESSION #
4845687

 

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