Spot heard around the world

Geist, Laura Clark
July 2001
Automotive News;7/9/2001, Vol. 75 Issue 5938, pM2
Trade Publication
Profiles Kristen Simmons, vice president of marketing for Mazda North American Operations. Career background; Advertising budget for improving Mazda's image in the United States; Plan to take the company's 'Zoom Zoom' tagline from an advertising slogan to a company positioning; Advertising expenditures of Mazda in the first quarter of 2001; Challenge for Mazda to distinguish itself among Ford brands.


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