TITLE

Spot heard around the world

AUTHOR(S)
Geist, Laura Clark
PUB. DATE
July 2001
SOURCE
Automotive News;7/9/2001, Vol. 75 Issue 5938, pM2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Kristen Simmons, vice president of marketing for Mazda North American Operations. Career background; Advertising budget for improving Mazda's image in the United States; Plan to take the company's 'Zoom Zoom' tagline from an advertising slogan to a company positioning; Advertising expenditures of Mazda in the first quarter of 2001; Challenge for Mazda to distinguish itself among Ford brands.
ACCESSION #
4845682

 

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