TITLE

Escalade is cool--to nonbuyers

AUTHOR(S)
Brown, Peter
PUB. DATE
July 2001
SOURCE
Automotive News;7/9/2001, Vol. 75 Issue 5938, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the popularity of the Cadillac Escalade sport utility vehicle with young people and its failure to attract its key demographic, consumers in their fifties. Goodwill in the Cadillac name; Leading-edge baby boomers' recollection of Cadillac; Marketing challenge faced by Mark LaNeve, Cadillac's general manager.
ACCESSION #
4845675

 

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