Chrysler reconsiders controversial dealer subsidy

Harris, Donna
July 2001
Automotive News;7/9/2001, Vol. 75 Issue 5938, p8
Trade Publication
Reports that the Chrysler group may change a dealer subsidy that ties cash incentives to sales quotas. Initiation of the program by president Dieter Zetsche to give incentives to dealers after Chrysler reduced the dealer discount and cut allowances for pre-delivery inspection, advertising and gasoline; Program's setting of three-month sales targets for dealers.


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