Ford hopes mailings will mollify Thunderbird buyers

Cantwell, Julie
July 2001
Automotive News;7/9/2001, Vol. 75 Issue 5938, p6
Trade Publication
Reports on the strategy used by Ford Division to mollify customers who ordered the 2002 Thunderbird automobile while they wait for delivery. Mailing of marketing literature to each person who places an order and to those who already ordered the vehicle; Anticipation that demand will exceed production; Preparation of the vehicle's advertising campaign by J. Walter Thompson.


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