TITLE

Ford hopes mailings will mollify Thunderbird buyers

AUTHOR(S)
Cantwell, Julie
PUB. DATE
July 2001
SOURCE
Automotive News;7/9/2001, Vol. 75 Issue 5938, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the strategy used by Ford Division to mollify customers who ordered the 2002 Thunderbird automobile while they wait for delivery. Mailing of marketing literature to each person who places an order and to those who already ordered the vehicle; Anticipation that demand will exceed production; Preparation of the vehicle's advertising campaign by J. Walter Thompson.
ACCESSION #
4845668

 

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