Mitsubishi will drop name from vehicles

Rechtin, Mark
July 2001
Automotive News;7/9/2001, Vol. 75 Issue 5938, p6
Trade Publication
Reports that Mitsubishi vehicles introduced in North America beginning fall 2001 will no longer carry the Mitsubishi name. Model redesign of each vehicle; Officials' decision that the only badge will be the company's three-diamond logo on the front and rear fascias of vehicles; Company's efforts to build its logo into a powerhouse symbol as important as the brand name itself.


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