TITLE

No retro for Toyota; it sees design becoming softer in future

AUTHOR(S)
Kohn, Joe
PUB. DATE
July 2001
SOURCE
Automotive News;7/9/2001, Vol. 75 Issue 5938, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Toyota's design plans for its automobiles in the United States. Market's opening to a greater variety of design styles; Countermovement from hard-edged, geometry-derived shapes to something more shapely and sculptured; How the push to generate greater production efficiencies through platform sharing and consolidation can negatively affect good design; Priorities of Toyota's Calty Design Research Inc.
ACCESSION #
4845661

 

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