TITLE

GM approves Buick ragtop

AUTHOR(S)
Kranz, Rick
PUB. DATE
July 2001
SOURCE
Automotive News;7/9/2001, Vol. 75 Issue 5938, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that General Motors (GM) will turn its Buick Bengal concept car into a production vehicle. Styling cues taken from Buicks of the 1940s and 1950s; Goal of improving dealer sales and updating the car line; Strategies used by GM to build enthusiasm for the brand; GM top executives' consideration of producing another Buick concept vehicle, the LaCrosse.
ACCESSION #
4845655

 

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