GM approves Buick ragtop

Kranz, Rick
July 2001
Automotive News;7/9/2001, Vol. 75 Issue 5938, p1
Trade Publication
Reports that General Motors (GM) will turn its Buick Bengal concept car into a production vehicle. Styling cues taken from Buicks of the 1940s and 1950s; Goal of improving dealer sales and updating the car line; Strategies used by GM to build enthusiasm for the brand; GM top executives' consideration of producing another Buick concept vehicle, the LaCrosse.


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