TITLE

Adidas interactive videos promote basketball range

AUTHOR(S)
McEleny, Charlotte
PUB. DATE
February 2010
SOURCE
New Media Age;2/11/2010, p03
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on Adidas' global marketing campaign that focuses on Orlando Magic NBA star Dwight Howard and allows viewers to interact with video content.
ACCESSION #
48428237

 

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