TITLE

Targeted Ads Still on Trial

AUTHOR(S)
Spangler, Todd
PUB. DATE
February 2010
SOURCE
Multichannel News;2/22/2010, Vol. 31 Issue 8, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the promising results attained by Comcast Corp. in its test of delivering various advertisements to 60,000 households in Baltimore, Maryland, and on the network's continued focus on capitalizing with interactive television advertisements.
ACCESSION #
48420859

 

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