TITLE

3 Reasons Why ADVANCED ADS: the Wait is Over

AUTHOR(S)
Spangler, Todd
PUB. DATE
February 2010
SOURCE
Multichannel News;2/22/2010, Vol. 31 Issue 8, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the key areas that would boost the advertising industry in the U.S., which are interactive television (TV) advertisement, video-on-demand (VOD) advertisement, and the use of set-top box metrics. Peter Low, president and chief executive officer (ceo) of the interactive TV developer Ensequence Inc., said that interactive TV advertisements are highly engaging. The installation of cable-box metrics would monitor who are watching linear TV and time-shifted programs.
ACCESSION #
48420848

 

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