3 Reasons Why ADVANCED ADS: the Wait is Over
- VOD: Moving from concept to reality. Kerschbaumer, Ken // Broadcasting & Cable;05/15/2000, Vol. 130 Issue 21, p52
Predicts the growth of video-on-demand (VOD) and interactive television in the United States. Cable operators' interest in VOD and interactive services; Difficulties relating to VODs and interactive television; Diva's signing of a deal with Time Warner to port Diva's hardware and software to...
- ITV BUSINESS MODEL SEEN AS HINDRANCE TO SUCCESS. Whitney, Daisy // Television Week;2/13/2006, Vol. 25 Issue 7, p3
The article focuses on the capability of the interactive television (ITV) business to generate revenues in the U.S. According to Kagan Research analyst Ian Olgeirson, the business model lacks a direct revenue component compared to video-on-demand. ITV can endanger consumer loyally according to...
- TV TECHNOLOGY RACE: WHO'S WINNING? Swan, Phillip // Television Week;1/26/2004, Vol. 23 Issue 4, p27
Features the biggest winner and loser in each of the four major television technology categories in the U.S. as of January 2004. Video-on-demand; High-definition television; Interactive television; Digital video recorders.
- Interactive TV's rough road. Kelly, Lindsey // Advertising Age;3/13/1995, Vol. 66 Issue 11, pS-12
The article focuses on the interactive television industry in the U.S. Cablevision plans to start limited commercial deployment of enhanced pay-per-view services to about 20,000 customers in the Long Island area in New York. The results of this deployment will deter- mine whether the company...
- Interactive TV: You Say You Want It When? Leddy, Craig // Multichannel News;12/18/2000, Vol. 21 Issue 51, p40
Discusses the reasons for the delayed mass implementation of interactive television (ITV) among television broadcasters in the United States. Delays caused by the high key approach in introducing the technology; Suggestion for ITV providers to become more patient in launching the technology.
- Poll: Consumers are ready for interactive television. Dunphy, Laura // Electronic Media;04/16/2001, Vol. 20 Issue 16, p18
Focuses on the growing consumer demand for interactive television in the United States, according to a survey by a group of interactive technology companies. Description of the interactive television setups tested by survey participants; Development plans for interactive technology services by...
- Newsmagazines raise the stakes in bid for viewers. Greppi, Michele // Electronic Media;02/26/2001, Vol. 20 Issue 9, p3
Reports on the trend among United States newspapers of turning to event interactive television programming. Intended purpose of industry players for capitalizing on event programming; Overview on the efforts of 'Dateline' in launching interactive television episodes; Optimism that such...
- Simplicity key for interactivity. Berger, Robin; Hall, Lee // Electronic Media;06/21/99, Vol. 18 Issue 25, p2
Reports on developments in interactive television programming in the United States. Television networks which gave their commitment to interactive programming; Progress of infrastructure upgrades; Standards developed for interactive television.
- How interactive is TV? Shaw, Russell // Broadcasting & Cable;01/01/2001, Vol. 131 Issue 1, p50
Focuses on the development of interactive television broadcasting technology in the United States. Definition of interactive television; Advantages offered by interactivity in television broadcasting; Advantages and potential drawbacks of interactive television technology.