TITLE

DirecTV Sets Game Plan

AUTHOR(S)
Farrell, Mike
PUB. DATE
February 2010
SOURCE
Multichannel News;2/22/2010, Vol. 31 Issue 8, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the mapped out agenda by DirecTV Inc. chief executive officer Michael White for the company in the U.S. White's goals include the enhancement of customer experience through digital video recorders and regional sports networks (RSNs). Miller Tabak media analyst David Joyce comments on how RSNs can affect the subscriber base of the company and the advertising sales.
ACCESSION #
48420844

 

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