TITLE

FIOS RIDES HBO'S 'FERRARI'

AUTHOR(S)
Spangler, Todd
PUB. DATE
February 2010
SOURCE
Multichannel News;2/22/2010, Vol. 31 Issue 8, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the debut of Home Box Office (HBO) Inc.'s HBO Go broadband portal, with television distributor Verizon the first to adopt the service in the U.S. It features the statement by HBO co-president Eric Kessler on the service's main aims of subscriber retention and pay television service reinforcement. It also notes the statements by Comcast Interactive Media senior vice president Karin Gilford on the reason why they declined to hook into the premium programmer's service.
ACCESSION #
48420842

 

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