Exploring the public accountability communications of a CEO through "close reading" analysis: A teaching primer

Craig, Russell; Amernic, Joel
May 2010
International Journal of Management Education (Oxford Brookes Un;2010, Vol. 8 Issue 2, p75
Academic Journal
We conduct a close reading of a crisis response communication by Nortel Network's CEO in 2001, John Roth, in an "Open Letter to Shareholders" that was published in major newspapers. We provide a pedagogical resource for management educators who want an example to highlight the potential for close reading analysis of a CEO's public accountability communications to aid understanding of CEOs and the conduct of the corporations they lead. The close reading analysis is intended to be a demonstrative "pedagogical primer" for management educators who can then have their students conduct close reading analysis of texts of their own choosing to develop insights to management thinking and practice in a wide variety of contexts.


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