Redesigning the first year business curriculum at the University of Bedfordshire

Parrott, Guy
May 2010
International Journal of Management Education (Oxford Brookes Un;2010, Vol. 8 Issue 2, p13
Academic Journal
Business and marketing students are typically career orientated and have opted to study business and marketing programmes primarily because of their strong vocational emphasis. These students still face the same demands and challenges as their peers enrolled on less vocationally-orientated programmes. A series of formative reviews led to the adoption of a new approach to curriculum, infrastructure and teaching. The new approach represents a paradigm shift embracing a student-centred model where the teaching and learning facilities have been augmented to support students encouraging them to become both curious and autonomous learners. New teaching suites act as a platform to support a curriculum redesign providing a new model where students work with real data, cases and problems sourced in collaboration with practitioners in services and leisure sectors. The developments provide the first year student with a challenging set of curriculum-specific issues to address. The students are encouraged to engage with this content as part of a multi-disciplinary team, consisting of students studying marketing, advertising, public relations, business, accountancy and human resource management programmes. At September 2008, year on year retention increased by 7% together with a 2 point (12.5 %) increase in the grade achieved by level one students.


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