Mix of old and new boosting cotton demand

Laws, Forrest
February 2010
Southwest Farm Press;2/18/2010, Vol. 37 Issue 6, p9
Trade Publication
The article presents the campaign materials of Cotton Inc. (CI) to build a greater market share for cotton. It says that advertisements include blending the traditional with the new while borrowing from the new technology and adding musical element in its TV messages. It presents the ads which include Project Runway, Fabric of Our Lives National Mall Campaign and Cotton: From Blue to Green cotton recycling program.


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