TITLE

Mix of old and new boosting cotton demand

AUTHOR(S)
Laws, Forrest
PUB. DATE
February 2010
SOURCE
Southwest Farm Press;2/18/2010, Vol. 37 Issue 6, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the campaign materials of Cotton Inc. (CI) to build a greater market share for cotton. It says that advertisements include blending the traditional with the new while borrowing from the new technology and adding musical element in its TV messages. It presents the ads which include Project Runway, Fabric of Our Lives National Mall Campaign and Cotton: From Blue to Green cotton recycling program.
ACCESSION #
48408030

 

Related Articles

  • Cotton Incorporated Offers CDs, Cosponsors Cotton Days. Rodie, Janet Bealer // Textile World;Jul2003, Vol. 153 Issue 7, p16 

    Reports on cotton textile company Cotton Inc.'s launch of an interactive series of educational programs covering knitting, weaving, and dyeing and finishing processes. Benefits to sourcing professionals; Illustration of the transformation of raw cotton to fabric.

  • COTTON INCORPORATED.  // Nonwovens Industry;May2006, Vol. 37 Issue 5, p50 

    The article features Cotton Inc., a cotton textile company based in Cary , North Carolina and one of the participants in the 24th annual edition of Expo in Print. The products and services offered by the company are described. The company's address, telephone number and Web site are also...

  • A Firm Foothold for U.S. Cotton. Worsham, J. Berrye // Cotton Grower;Jul2008, Vol. 44 Issue 7, p8 

    The article reports on the Hong Kong regional office of the Cotton Incorporated. Cotton Incorporated's Hong Kong regional office is established to ensure a strong foothold for U.S. cotton. It will contain employees with industry experts to fulfill client needs in cotton trend forecasting,...

  • Texas nipping at heels of SJV quality. Carol, Brenda // Western Farm Press;1/12/2008, Vol. 30 Issue 2, p8 

    The article focuses on the competition of Texas over the San Joaquin Valley Acala (SJV) cotton industry. It has been said that the SJV was the envy of domestic producers across the U.S. Cotton Belt, however the quality of its cotton textile had overcome by the Texas cotton seeds grower. It is...

  • Cotton Inks New Faces For Campaign.  // WWD: Women's Wear Daily;4/6/2012, Vol. 203 Issue 71, p11 

    The article presents the Fabric of My Life marketing campaign by Cotton Inc., the American organization of cotton growers. The television commercials feature actresses Emmy Rossum and Camilla Belle with a focus on their respective home cities of New York, New York and Los Angeles, California....

  • CI launches new advertising campaign. Brandon, Hembree // Western Farm Press;5/15/2004, Vol. 26 Issue 13, p15 

    Reports that a television advertising campaign has been launched in the United States by Cotton Inc. Focus on women's passion for shopping and for clothes; Role that cotton fabric plays in both; Advertising agency DDB New York; More than 100 different cotton wardrobe selections are featured in...

  • Hahn: Pushing cotton ahead. McNamara, Michael // WWD: Women's Wear Daily;7/19/1994, Vol. 168 Issue 12, p10 

    Profiles J. Nicholas Hahn, president and chief executive officer of Cotton Incorporated. Goal market share; Percent share of retail of polyester; Cotton Inc.'s budget for advertising, promotional, research and development; Plan to have programs with a more universal appeal.

  • Cotton's big night out. McNamara, Michael; Friedman, Arthur // WWD: Women's Wear Daily;12/6/1994, Vol. 168 Issue 109, p9 

    Focuses on the gathering of cotton industry's leaders and supporters to pay tribute to cotton, the leading natural fiber. Largest cotton crops in history; Remarks of J. Nicholas Hahn, chief executive officer of Cotton Inc.; Museum gala called `A Celebration of American Style'; Guests list;...

  • Cotton's Balancing Act for 2006. Gilbert, Daniela // WWD: Women's Wear Daily;1/4/2005, Vol. 189 Issue 2, p8 

    Features the cotton fabrics of Cotton Inc. for spring 2006. Color groups for the season; Description of each color groups; Features of the fabric trends for 2006.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics