What Toyota once saw as a small glitch is now an escalating emergency

Greimel, Hans; Jackson, Kathy
February 2010
Automotive News;2/1/2010, Vol. 84 Issue 6397, p1
Trade Publication
The article discusses Toyota Motor Corp.'s quality crisis which it considered a small glitch in the beginning. It was March 2007, when engineers were getting strange reports about the pedals in Toyota Tundra pickups. In late 2008, more complaints came in, this time from Europe. In each case, Toyota wrote off the problem as a rare one-off or a driveability, not safety, glitch. But that assessment changed in fall 2009, when more cases highlighted in the U.S. and Canada, resulting in a recall.


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