Cold cuts

Maddox, Kate
February 2010
B to B;2/8/2010, Vol. 95 Issue 2, p1
The article reports on the companies cutting down on TV advertising during this year's Winter Olympics. Reportedly, National Broadcasting Company Inc., which is to broadcast the games, expects to lose money as the high right fee might exceed its advertisement sales. Certain Olympic partners are opting for channels other than TV advertising such as online, direct marketing and events. It further mentions that Bank of America Corp. will not renew its sponsorship of the U.S. Olympic Committee.


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