Eddy, James M.; Robinson Jr, Edward N.
September 2009
American Journal of Health Studies;2009, Vol. 24 Issue 3, p362
Academic Journal
A new paradigm of Work Place Health Promotion has entered the arena of public health education. Health Coaching is an attempt to influence personal choices and behaviors that promote health. However, the process is based on proprietary training and entails one-on-one interviews to elicit preferences and obstacles to healthy choices. By being all things to all people, it cannot be defined, and therefore cannot be studied. Any claims to success in promoting health must be suspected as unsupported if well-meaning advertising.


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