TITLE

Study on the formation factors of China's negative image under the perspective of contemporary British and American media and the countermeasures

AUTHOR(S)
Yan Shi-cheng
PUB. DATE
December 2009
SOURCE
Sino-US English Teaching;2009, Vol. 6 Issue 12, p25
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Against globalization, national image has become important strategic resource and a clear understanding of China's image in western countries is greatly beneficial to China's development and rise. This paper through studying China's image in contemporary British and American academia and press probes into the negative image, analysing the background and reason of its formation to give inspiration for the construction of national image under globalization.
ACCESSION #
48320291

 

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