Hampp, Andrew
February 2010
Advertising Age;3/22/2010, Vol. 81 Issue 8, p48
Trade Publication
The article discusses the guerrilla marketing approach that Paramount Pictures company took to promote the motion picture "Paranormal Activity." The user-generated event marketing Web site, Eventful, and its "Demand It" direct marketing campaign are mentioned. Paramount executive Amy Powell comments on involving fans in a marketing strategy. Twitter social media is mentioned.


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