TITLE

Google drinks your milkshake! It drinks it up! But how much do we, as consumers, care?

AUTHOR(S)
Dumenco, Simon
PUB. DATE
February 2010
SOURCE
Advertising Age;3/22/2010, Vol. 81 Issue 8, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author offers opinions on Internet industry firm Google Inc. Google's introduction of new products and services such as the Android smartphone and Google Buzz online social network are said to be part of the company's evolution into a mass media as well as Internet industry company, and of its ability and desire to dominate all aspects of the Internet industry. It is forecast this will lead to resentment among consumers.
ACCESSION #
48301574

 

Related Articles

  • Three key things Google is doing while we focus on Google+. RUBEL, STEVE // Advertising Age;7/25/2011, Vol. 82 Issue 28, p15 

    The author offers opinions on the Internet industry company Google Inc. The launch of the online social network Google+ by the company is said to be a less significant development than its introduction of social media features on its existing services to Internet users, particularly the Google...

  • Googling India. Mitra, Kushan // Business Today;4/22/2007, Vol. 16 Issue 8, p51 

    The article discusses the operations of Google Inc. in India. Google's research and development team in Bangalore has launched new products such as Blogger's new Hindi transliteration tool and Google Finance. In Hyderabad it is growing and its sales teams in Mumbai and Delhi are selling more and...

  • Going with Google. Schettle, Anthony // Indianapolis Business Journal;6/4/2007, Vol. 28 Issue 13, p1 

    The article reports that media company Emmis Communications Corp. is tapping the power of the Internet search engine Google to sell advertising for its radio properties in Indianapolis, Indiana, and New York. The arrangement gives stations access to Google's vast list of advertisers. Emmis is...

  • IN BRIEF.  // PCWorld;Apr2006, Vol. 24 Issue 4, p19 

    The article presents news briefs related to the Internet industry in the U.S. as of April 2006. The features of the KR1 Mobile Router from Kyocera Wireless are mentioned. Information on the Beta 4 toolbar of Google is provided.

  • A maturing Google buckles down and searches for cost savings. Klaassen, Abbey // Advertising Age;12/1/2008, Vol. 79 Issue 44, p3 

    The article focuses on the Internet industry firm Google Inc. For the first time in its existence, the Web search engine company is making cost control a priority ahead of continued growth, canceling product lines that do not promise immediate profit and cutting the number of its contract...

  • News Int eyes 'thought leadership' role in battle for advertisers. O'Reilly, Lara // Marketing Week (Online Edition);2/25/2013, p12 

    The article reports on the plan of publisher News International to encourage the newspaper industry to advertise with news brands. In a battle for advertisers, the company will be launching a series of events and publishing research to articulate how news brands are evolving as multi-platform...

  • Alcoa sets sights on packaging innovation.  // CanTech International;Nov/Dec2005, Vol. 13 Issue 2, p9 

    The article reports on the plan of the Packaging and Consumer Group of Alcoa Inc. to improve its growth through focusing more on new product innovation in Great Britain. Alcoa intends to continue innovations such as the Iron City aluminum bottle of Pittsburgh Brewery. Packaging solutions for...

  • New expansion for Strathaird.  // Food & Drink Technology;Jul/Aug2006, Vol. 5 Issue 9, p10 

    The article reports on the expansion of the Strathaird Salmon Ltd. in Inverness, Scotland, which will improve operational efficiency and help the launching of their new products. The 300,000 pound investment will be the first time to bring the senior management , administration, and technical...

  • Media companies in China say rewards outweigh censorship threat. Gonzalez, Gloria // Business Insurance;3/26/2007, Vol. 41 Issue 13, p20 

    The article focuses on the expansion of media companies in China. It is reported that Internet firms such as Google Inc. and Yahoo! Inc. have expanded in the country to access its rapidly growing market of more than 100 million Internet users, up from 4.5 million in 1999. It is said that IDG had...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics