Google drinks your milkshake! It drinks it up! But how much do we, as consumers, care?

Dumenco, Simon
February 2010
Advertising Age;3/22/2010, Vol. 81 Issue 8, p20
Trade Publication
The author offers opinions on Internet industry firm Google Inc. Google's introduction of new products and services such as the Android smartphone and Google Buzz online social network are said to be part of the company's evolution into a mass media as well as Internet industry company, and of its ability and desire to dominate all aspects of the Internet industry. It is forecast this will lead to resentment among consumers.


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