eBay wins e-mail bid

Dilworth, Dianna
October 2009
DM News;2009 Supplement, p9
The article focuses on the deliverability of commercial e-mails. eBay Inc. has build the reputation of successful deliverability with rate of 98-99 percent and sends around 25 billion e-mails per year. Nicole Birdsall, group manager with eBay, mentions they make sure the e-mails are relevant and delivered. Senders authenticate their e-mails using tools like Yahoo's Domain Keys to avoid spam. eBay sends its transactional and commercial e-mails from different ISPs (Internet service providers).


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