TITLE

The 2010 Licensing Landscape

PUB. DATE
January 2010
SOURCE
Retail Merchandiser;Jan/Feb2010, Vol. 50 Issue 1, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the prospects for product licensing for 2010 as companies continue to capitalize on brands with strongest possible value. It mentions Jakks Pacific's efforts on diffusing Disney's Toy Story into a variety of product categories, and the company's strategies on Disney Fairies fashion dolls, Girl Gourmet's lifestyle license as well the Name Game Agency and Bennett Branding. The article also lists the efforts of Disguise in acquiring new licenses including Hasbro Portfolio, Barbie in a Mermaid Tale and Shaun the Sheep.
ACCESSION #
48294852

 

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