The 2010 Licensing Landscape

January 2010
Retail Merchandiser;Jan/Feb2010, Vol. 50 Issue 1, p8
Trade Publication
The article discusses the prospects for product licensing for 2010 as companies continue to capitalize on brands with strongest possible value. It mentions Jakks Pacific's efforts on diffusing Disney's Toy Story into a variety of product categories, and the company's strategies on Disney Fairies fashion dolls, Girl Gourmet's lifestyle license as well the Name Game Agency and Bennett Branding. The article also lists the efforts of Disguise in acquiring new licenses including Hasbro Portfolio, Barbie in a Mermaid Tale and Shaun the Sheep.


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