TITLE

Step By Step's SOHO success

AUTHOR(S)
James, Gary
PUB. DATE
July 2001
SOURCE
Furniture/Today;7/16/2001 Supplement, Vol. 25, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the retailing approach taken by merchandising firm, Step by Step to tap into the ready-to-assemble (RTA) office furniture market in the United States. Background of the firm's establishment; Strategies adopted by the firm for marketing RTA products; Indications of the further expansion of the RTA market according to company executives.
ACCESSION #
4829091

 

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