TITLE

GM parts campaign touts shop techs

AUTHOR(S)
Harris, Donna
PUB. DATE
July 2001
SOURCE
Automotive News;7/2/2001, Vol. 75 Issue 5937, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes the advertising campaign launched by General Motors (GM) Service Parts Operations in the United States in June 2001. Promotion of sales of genuine GM parts; Highlighting of body shop technicians' craftsmanship; Emphasis on quality of work of shops.
ACCESSION #
4828969

 

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