GM parts campaign touts shop techs

Harris, Donna
July 2001
Automotive News;7/2/2001, Vol. 75 Issue 5937, p18
Trade Publication
Describes the advertising campaign launched by General Motors (GM) Service Parts Operations in the United States in June 2001. Promotion of sales of genuine GM parts; Highlighting of body shop technicians' craftsmanship; Emphasis on quality of work of shops.


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