TITLE

Myers: No Ad-Sales Upturn Until Mid-2002

AUTHOR(S)
Forkan, Jim
PUB. DATE
July 2001
SOURCE
Multichannel News;7/16/2001, Vol. 22 Issue 29, p48
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights the 2001 Executive Retreat of Myers Reports Inc. in New York City. Chief executive officer Jack Myers' outlook for the advertising-sales market in the United States; Various forms interactive-television advertising; Concept called multiplatform selling.
ACCESSION #
4828740

 

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