Myers: No Ad-Sales Upturn Until Mid-2002

Forkan, Jim
July 2001
Multichannel News;7/16/2001, Vol. 22 Issue 29, p48
Highlights the 2001 Executive Retreat of Myers Reports Inc. in New York City. Chief executive officer Jack Myers' outlook for the advertising-sales market in the United States; Various forms interactive-television advertising; Concept called multiplatform selling.


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