DirecTV to Help Sponsor Dallas Arena

Hogan, Monica
July 2001
Multichannel News;7/16/2001, Vol. 22 Issue 29, p36
Focuses on United States-based direct-broadcast satellite provider DirecTV Inc.'s signing of a sponsorship agreement with the American Airlines Center in Dallas, Texas. Promotional partnerships with other sports facilities around the country; Proposal to provide video programming to stadium partners.


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