Beta Surveys Give Nets a Chance to Blow Horns

Forkan, Jim
July 2001
Multichannel News;7/16/2001, Vol. 22 Issue 29, p21
Focuses on United States-based cable networks' interest in ratings given by Beta Research Corp. Tendency of cable programmers to trumpet their positioning in their promotional materials and press releases; Results of '2000 Cable Subscriber Evaluation Study,' '2000 Cable Operator Evaluation Study,' and 'Cable Operator Channel Carriage Study.'


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