TITLE

Beta Surveys Give Nets a Chance to Blow Horns

AUTHOR(S)
Forkan, Jim
PUB. DATE
July 2001
SOURCE
Multichannel News;7/16/2001, Vol. 22 Issue 29, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on United States-based cable networks' interest in ratings given by Beta Research Corp. Tendency of cable programmers to trumpet their positioning in their promotional materials and press releases; Results of '2000 Cable Subscriber Evaluation Study,' '2000 Cable Operator Evaluation Study,' and 'Cable Operator Channel Carriage Study.'
ACCESSION #
4828684

 

Related Articles

  • Beta.  // CableFAX Daily;10/12/2005, Vol. 16 Issue 198, p3 

    The article reports on the results of a digital cable subscriber survey conducted by Beta in the U.S. as of October 12, 2005. Lifetime Movie Net has ranked by respondents among their favorite digital basic networks. Comcast subscribers have chosen Fox Movie Channel as their favorite digital...

  • GAME CONSOLES SURPASSING CABLE BOXES. Latchem, John // Home Media Magazine;3/8/2010, Vol. 32 Issue 10, p10 

    The article reports on the results of a survey conducted by Yankee Group in the U.S. and released in 2010, indicating that 58% of households have cable set-top boxes while 60% have video game consoles.

  • Cable Gets Some Love In Customer Survey. Spangler, Todd // Multichannel News;5/24/2010, Vol. 31 Issue 21, p10 

    The article reports on survey based on the annual American Customer Satisfaction Index (ACSI) ratings, which indicated the biggest U.S. Cable operators including Verizon Communications Inc., Dish Network Corp., and Cox Cable Communications Inc. to have notable gains of about 5 percent in the...

  • El Paso, Texas. Wang, Karissa S. // Electronic Media;9/10/2001, Vol. 20 Issue 37, p10 

    Reports on the revenues of cable television stations in El Paso, Texas. Observations made by the BIA Financial Network; Comparison of revenue earnings; Factors contributing to the revenues.

  • Systems will work harder for the money. Hall, Lee // Electronic Media;06/23/97, Vol. 16 Issue 26, p3 

    States that cable systems will have to worker harder to continue to enjoy rising revenues at the local level. Comments from Kevin Barry, vice president of local ads sales at the Cabletelevision Advertising Bureau (CAB); Information on the CAB Conference; Financial information on cable sales.

  • Television channeling. Baker, Rose K. // American Demographics;Oct93, Vol. 15 Issue 10, p26 

    Presents several suggestions for cable television channels catering to unserviced markets. Crime channel; Therapy channel; Psychic friends channel; All-sports channel; Shopping channels.

  • How to zip through 500 channels. Maddox, Kate // Advertising Age;6/21/1993, Vol. 64 Issue 26, p12 

    Reports on 500-channel world of cable television and the need to organize its vast array of programming. Customizing to fit users need; National Cable Television Association; Choosing information that should be brought to the viewer's attention; Companies vying to perform the function;...

  • Creative deals for Becker. McClellan, Steve // Broadcasting & Cable;6/24/2002, Vol. 132 Issue 26, p23 

    Reports the marketing plan of Paramount Domestic Television for the 'Becker' show in the U.S. Offer of four-year cap on the first off-net cycle; Commitment to off-network shows; Acceptance of weekly license fees.

  • The cable modem won't sell: Cable industry lacks good customer service. Nucifora, Alf // Business Journal Serving Fresno & the Central San Joaquin Valley;09/21/98, Issue 322358, p4 

    Focuses on the approach to marketing in the cable television industry. Quality of service in the industry; Prospects for the cable modem; Technology used in cable companies; Evidences of anti-marketing in the industry.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics