TITLE

TNT Uses Show Car To Rev Up Ad Sales

AUTHOR(S)
Hogan, Monica
PUB. DATE
July 2001
SOURCE
Multichannel News;7/16/2001, Vol. 22 Issue 29, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on Turner Network Television's plan to leverage the popularity of the National Association for Stock Car Auto Racing (NASCAR) to help cable operators attract local advertisers and new subscribers in the United States. Size and magnitude of the affiliate marketing campaign; Tour of the network's NASCAR show car.
ACCESSION #
4828618

 

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