Kapu, Hüsnü
June 2009
Ekev Academic Review;Summer2009, Vol. 13 Issue 40, p207
Academic Journal
This study aims to introduce the "desire production" model of Deleuze and Guattari as an alternative against the "system" approach of modern organization theory. In the study, the organization phenomenon is examined in terms of ontology according to the perspectives of Deleuze and Guattari who constructed a new theory in this field. In this investigation, the organization phenomenon is socially shown in the specific mechanism of Capitalism that forms an explicit organization order. The theoretical frame of Deleuze and Guattari enables "process and mechanisms as a basis of the organizational activity" to be the subjects not only by moving away the organizational activity as the basis of the subject that is both individual and organization but also by showing them as a means and output. According to Deleuze and Guattari, the capitalist mechanism that shapes the human culture is a significant development that equally constructs the individual, too, because the human characteristics are as well formed in accord with this view. In this respect, the capitalist mechanism that human beings developed to free themselves has shown at the same that it has a mechanism that restricts them in a way, from which there is no return. In this context, it should not be forgotten that the organizations might become such environments, which curb human potentials. On the other hand, the disengagement of organizations from the strict structure that obstructs human potentials may be a right solution.


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